An Amazing Japanese Product
This is a truly amazing product, Not because of its functionality but because it epitomizes the 'Everest' of every marketing executive - An expensive unnecessary product that people want despite little or no advertorial marketing initiatives.
- Selling with appeal to your mental health. This product claims to de-stress the individual. They ( the makers of this product - TOMY ) claim that a person will experience a calming effect when that person looks at the product, as it's head sways gently from side to side.
- Selling with emotional appeal. This product comes in many colors - 5 in all during the last count, and each color symbolizes something that appeals to the individual on an emotional level - like Love, Luck, Health, Wealth, ...
- Selling with innovative appeal. This product runs on solar power. There are photoelectric cells positioned at the base of the product, so any exposure to a source of light will cause it's head to sway from side to side.
Thus explaining why this product is flying off the shelves, despite costing a mind-boggling S$24.95
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