Wednesday, August 23, 2006

An Amazing Japanese Product

This is a truly amazing product, Not because of its functionality but because it epitomizes the 'Everest' of every marketing executive - An expensive unnecessary product that people want despite little or no advertorial marketing initiatives.
  1. Selling with appeal to your mental health. This product claims to de-stress the individual. They ( the makers of this product - TOMY ) claim that a person will experience a calming effect when that person looks at the product, as it's head sways gently from side to side.
  2. Selling with emotional appeal. This product comes in many colors - 5 in all during the last count, and each color symbolizes something that appeals to the individual on an emotional level - like Love, Luck, Health, Wealth, ...
  3. Selling with innovative appeal. This product runs on solar power. There are photoelectric cells positioned at the base of the product, so any exposure to a source of light will cause it's head to sway from side to side.

Thus explaining why this product is flying off the shelves, despite costing a mind-boggling S$24.95

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